About Us
About Us

RevTrax is an omnichannel promotions platform that empowers marketers to drive and measure online-to-offline sales using cross-channel digital coupons and offers.

Our scalable enterprise solutions provide promotional intelligence across all digital channels and devices.

Founded in 2008, we're headquartered in New York City.

Location Map
Rocketship

What's our mission?

To be a strategic, trusted business partner who develops enterprise-class business solutions that drive commerce and deliver actionable insights.

Meet the Team

Jonathan

Jonathan Treiber

CEO and Co-Founder

Mr. Treiber has been at the helm since RevTrax's inception in June 2006, leading the company through its initial product launch, several rounds of capital raising, team expansion and several key business partnerships. As CEO, Jonathan leads the execution of new product development and strategic sales and marketing initiatives. Prior to RevTrax, Jonathan worked for Citigroup's Investment Banking Division, focusing on M&A, capital markets transactions and corporate finance. Jonathan holds a Bachelor of Arts in Economics, with distinction, from Cornell University.

Seth

Seth Sarelson

COO and Co-Founder

Seth runs the daily operations at RevTrax and has since the company's inception. Prior to RevTrax, Seth worked in Citigroup's Global Commercial Cards business in brand management for the Purchasing Card, Fleet Card, and Electronic Account products. In addition to his corporate activities, Seth has been published and quoted in a number of marketing industry publications, including AdWeek, MultiChannel Merchant, MediaPost, STORES Magazine and eConsultancy. Seth has also lectured at Cornell University, The Wharton School at the University of Pennsylvania and others, in addition to regular speaking engagements at various industry events. Seth holds a Bachelor of Science in Applied Economics and Management, Magna Cum Laude, from Cornell University.

Seth

Greg Hansen

CTO

With more than 20 years of technology experience, Mr. Hansen designed, developed, and implemented RevTrax's core technology and systems. Greg continues to lead the company's information technology efforts as chief architect and systems administrator. Prior to RevTrax, Greg served as the Chief Application Architect for Diversified Investment Advisors for five years. Mr. Hansen has a proven track record of bridging business requirements with technology driven solutions. Mr. Hansen holds two patents for navigation algorithms and has extensive experience with design patterns, data structures and enterprise architecture. Working in a collaborative fashion with business partners, Mr. Hansen has lead large integration efforts and served as an advisor for the technical teams at numerous organizations. Mr. Hansen holds a Bachelor of Science in Computer Science from Stevens Institute of Technology, where he graduated with honors.

Laurie

Laurie Bennett

General Counsel

Laurie leads the RevTrax legal team. Prior to joining RevTrax, Laurie served as Director and Associate General Counsel of Investment Technology Group, Inc. and as General Counsel of its global order management, trading analytics software and network division. ITG is an agency broker and financial technology firm that partners with asset managers globally to provide innovative solutions spanning the investment continuum. Before joining ITG, Laurie was a corporate associate at Skadden, Arps, Slate, Meagher & Flom. Laurie holds a J.D. from Harvard Law School and a Bachelor of Arts, magna cum laude and Phi Beta Kappa, in Comparative Area Studies and minors in Japanese and Markets and Management from Duke University.

Mike

Mike Biafore

Vice President, Product Management

Mike is a seasoned product manager, operations executive and general manager.

His 20-year-plus career has been defined by a passion for identifying, developing, and marketing great products, and he's driven a culture of innovation, strong sales growth and a passionate service culture in every role he's held.

Most recently, Mike led the coupon Clearing, Print & Mail, and Family Codes teams at Coupons.com. He also spent 10 years at Gartner, where he held positions as a technology performance analyst, Director of Gartner Financial Services, and VP of Product and Channel Development.

Additionally, Mike founded and led the MarketPlace Research Practice at MasterCard Advisors, where his team evaluated new product, distribution and competitive strategies. He later managed a strategic consumer and commercial partner card portfolio for Citi, and was Divisional VP of Gift Card at Sears Holdings Corporation. Mike is a graduate of Wesleyan University, with a Bachelor of Arts in history, and of Albertus Magnus College, with a master’s degree in management. He and his wife Laura have three children and currently reside in Crystal Lake, IL.

Lindsay

Lindsay Durfee

Director, Marketing

Lindsay is responsible for all aspects of marketing, including strategy, branding, PR, events, and inbound and digital marketing. Prior to RevTrax, Lindsay was Vice President at Cookerly Public Relations, where she managed multiple teams and budgets across a variety of practice areas, from nonprofit and social marketing to technology and finance. Prior to that role, she worked on VeriFone's global marketing team, participating in the company's global re-brand, and directing strategic media consultation and marketing communications. Lindsay holds a Master's degree in Mass Communication from the University of Georgia and a Bachelor's degree in Fine Arts from New York University. Lindsay is an active member of Rosie's Theater Kids junior council.

Erica

Erica Leflein

Director of Talent

Erica joined the RevTrax team to lead the organization in recruitment, talent management, performance management, benefits management and defining company culture. Prior to RevTrax, Erica worked at OnDeck Capital, where she supported the organization as it grew from 50 to 200 employees over her tenure. Prior to OnDeck, Erica held a variety of general human resources and recruiting positions, focusing in start-up environments. Erica holds a Bachelor of Arts in Psychology from the University at Albany- SUNY.

Mel

Mel Liebergall

VP, CPG Sales

Mel is a strategic sales management and business development professional. He has more than 20 years of experience driving growth and new partnerships across many major marketing areas including digital and mobile shopper marketing, in-store media and promotion, social media influencer platforms and retail activation.

His career is highlighted by 15 years at News America Marketing, where Mel held a variety of positions of escalating responsibility focused against the CPG/retail ecosystem, from overseeing the core sales teams to his role as general manager of the company’s retail merchandising business in the U.S. and Canada.

Most recently, Mel led the sales and business development teams and functioned as a strategic advisor to a number of companies—such as CBS Outernet, Modiv Media (now Catalina Mobile) and Brand Connections—where the missions have been squarely rooted in digital/mobile/shopper marketing and in providing overall integrated marketing solutions.

Mel is a graduate of Lehigh University, with a B.S. in Marketing, and resides in Fairfield County, CT.

Seth

Randy Malluk

Vice President, Strategy & Analytics

Randy joined the RevTrax team to lead the continuing evolution of RevTrax products, services and go-to-market strategies with a focus on retail and CPG. Prior to RevTrax, Randy worked for Toys"R"Us, leading strategy and corporate development for the Digital New Ventures group. During his tenure at Toys"R"Us Randy also held a variety of positions in key marketing and finance groups including: digital marketing analytics and insights, pricing analytics, private brands analytics, and planning and analysis. Randy holds a Bachelor of Arts in Economics from Ramapo College.

Chris Morse

Chris Morse

Vice President, Client Services

Chris joined RevTrax to strategically scale the client services organization and collaborate across departments to grow existing client relationships. Prior to RevTrax, Chris worked for Commission Junction affiliate network, a division of ValueClick, where he led client development teams in New York, Chicago and Boston to double- and triple-digit revenue growth. He has also held marketing and client management positions at a variety of technology, advertising and marketing organizations. Chris holds a Bachelor of Science in Business Administration from Skidmore College.

Gu

Gu Ming Peng

Director, Product Development

Gu joined RevTrax from Diversified Investment Advisors, where he led user interface design and development and served as primary contact for analysts, product managers and developers, bridging real world business needs and back-end systems for over seven years. Gu also implemented a financial mapping application from scratch for fund managers, boosting productivity by over 80 percent, which is still used today. Prior to Diversified, Gu held user interface design and development roles with First Genetic Trust and Workstream (formerly ProAct Technologies). Gu holds a Bachelor of Science in Business Administration.

Ron

Ron Ruegg

Director, Finance

Ron joined RevTrax to lead the Finance team of the organization. Ron brings more than 15 years of accounting and finance expertise to RevTrax. Ron most recently served as the Corporate Controller of Doclix, Inc. and their portfolio companies in the digital advertising space. Prior to Doclix, Ron had managed the finance functions at a variety of technology and new media companies. In 2000, Ron was a key member of the team that spearheaded the IPO offering for Interworld Corporation, a large scale eCommerce provider. Ron holds a Bachelor of Science degree in Accounting from the State University of New York College – Oswego.

Larry

Larry Wissink

Vice President, Technology

Larry helps lead the Information Technology team. Prior to RevTrax, Larry worked at UBS Investment Bank as a Software Developer where he managed in-memory caches of reference data for critical trading applications. Prior to UBS, Larry worked as both a data analyst and software developer for the affiliate marketing company Ebates. His strong understanding of the affiliate business and extensive data management skills will allow the technical team to deliver better insights on merchant promotions and customer behavior. Larry holds a Master’s degree from Boston University and a Bachelor’s degree from Binghamton University.

CommunityTrax Images

CommunityTrax

Our way of giving back to NYC.

CommunityTrax is our employee-directed philanthropy committee, empowering RevTrax employees to support philanthropic activities and give back to our local community by coordinating quarterly programs and ongoing initiatives.

Cycle for Survival

Cycle for Survival

Nine members of the RevTrax team participated in a 4-hour spin-a-thon, with all event proceeds going to fund rare cancer research at Memorial Sloane Kettering Cancer Center. Since 2007, the event has funded 53 clinical trials.


Grow NYC

Grow NYC

Eight members of the RevTrax team dug in the dirt (and mulch!) to help GrowNYC rebuild a community garden in Spanish Harlem that was destroyed by Hurricane Sandy. The garden is used by a neighboring school and local urban farming.


DonorsChoose

DonorsChoose

DonorsChoose is an online charity that allows members of the community to fund public school teachers' special projects. Projects range from art supplies and reading materials to requests for technology in the classroom. RevTrax funded four projects that provided critical materials like books, art supplies, educational magazine subscriptions and classroom learning materials to high-poverty classrooms across New York City.


Habitat for Humanity

Habitat for Humanity

Ten members of the RevTrax team participated in Habitat for Humanity's Brush with Kindness project in the Bronx. Brush with Kindness improves and beautifies low-income neighborhoods throughout New York City where Habitat NYC builds homes.

We're a member of the following organizations:

GMA
ACP
MMA
LBMA
Shop.org

Join Us!

RevTrax works with some of the nation’s largest retailers, restaurants and consumer packaged goods companies. Our technology helps them drive and measure in-store sales through secure, personalized digital coupons and offers.

Think you have what it takes to be part of the RevTrax team?

Client Services Senior Account Manager

RevTrax is looking for dynamic, highly motivated senior account managers to manage RevTrax relationships with some of the nation’s leading retailers, restaurants and consumer packaged goods companies.


Responsibilities:

  • Strategically develop, implement and manage digital coupon campaigns for top tier clients.
  • Develop solid client relationships. You are the face of RevTrax.
  • Become an expert on RevTrax systems and services and team functions.
  • Work with technology/operations to coordinate client campaigns.
  • Conduct research and keep up-to-date on emerging technologies and trends in digital promotions.
  • Consult with Clients regarding campaign options. Create and deliver plans, presentations and reports for clients.
  • Help clients improve campaigns to achieve maximum promotional effectiveness.

Desired Skills and Experience:

  • The ideal candidate has a Bachelor’s degree from a four-year college or university in business or marketing and has 5-8 years of digital agency experience in an internship or full-time position.

What We're Looking For:

  • Experience with digital media, online, digital and mobile promotions.
  • Solid understanding of email, paid search, display, rich media, mobile and other digital media.
  • Attention to detail.
  • A very high level of computer proficiency, including Microsoft Office.
  • Ability to understand creative requirements and work with digital graphics programs.
  • Ability to develop and maintain client relationships at every level.
  • Understanding of sales promotions as a marketing tool.
  • Ability to project enthusiasm and excitement; be highly inquisitive and investigative in new media methods such as digital promotions.
  • Thrives in fast-pace and deadline sensitive work environment.
  • Ability to be available during non-standard hours.

What to Expect:

  • Competitive base salary commensurate with experience.
  • Performance-based options.
  • Full benefits after 30 days (health, dental, 401k, etc.).
  • Fun start-up culture.
  • Access to senior management.
  • Ability to grow within the organization.
  • Steep learning curve.
  • Training and support from all levels of the company.

CPG Sales Director

RevTrax is seeking a Digital Marketing Sales Superstar who is an entrepreneurially oriented, B-to-B, consultative sales executive who is passionate for client success. This individual will have a proven history of selling digital marketing solutions in CPG and OTC Brands to CMOs and their management teams.

RevTrax is a marketing technology company that empowers brands and retailers to drive and measure in-store sales through secure, personalized digital coupons and offers. Its scalable enterprise solutions provide online-to-offline revenue attribution, and promotion intelligence across all digital channels and devices. Founded in 2008, RevTrax is headquartered in New York City.

RevTrax is an innovative environment where you can participate in the creation of the tools, process and culture to channel your wining spirit and industriousness into success for you and the company.


As a CPG Sales Director you will be successful by delivering revenue against quarterly and annual goals toward new business sales of the RevTrax Solutions and Services within your assigned territory. You will need to bring high energy and enthusiasm along with your knowledge of CPG and digital marketing to create and nurture new relations.

Essential Duties and Responsibilities:

  • Manage forward moving sales cycles and present the value of our solutions to executives
  • Creating growth oriented, reference-able, and satisfied new customers within your assigned client list
  • Accurately forecast and record keep sales activity and revenue achievement in salesforce.com
  • Become well versed in RevTrax solutions, services, and processes for on-line demos of our solutions
  • Be an expert in the CPG industry and share that knowledge with peers, clients, and prospects
  • Representing RevTrax at relevant conferences and tradeshows as required

Position Qualifications:

  • Over 10 experience years with a consistent sales record of driving new business in the SaaS marketing space, with over 5+ years focused on CPG.
  • Developed a Rolodex of potential client and partner contacts in CPG, OTC, and related markets
  • Proven track record of Major Account selling to Senior-Level decision-makers.
  • Driven, a self-starter, who loves a challenge and the opportunity to make a significant impact on our business by opening up partner channels for increased marketing visibility and sales opportunities.
  • Multi-year track record of success in carrying a quota of $1M at a minimum and over-achieving quota (top 10-20% of company) in prior positions
  • Experience managing and closing complex sales-cycles.
  • Strong computer skills, including Salesforce.com, Microsoft Word, PowerPoint and Excel
  • BA/BS degree in Business, Marketing, Advertising or other related field; MBA Preferred
  • Excellent references from both former clients and employers.

Retail Sales Director

RevTrax is seeking a Digital Marketing Sales Superstar who is an entrepreneurially oriented, B-to-B, consultative sales executive who is passionate for client success. This individual will have a proven history of selling digital marketing solutions in Specialty, Mass and other retail segments to CMOs and their management teams.

RevTrax is a marketing technology company that empowers brands and retailers to drive and measure in-store sales through secure, personalized digital coupons and offers. Its scalable enterprise solutions provide online-to-offline revenue attribution, and promotion intelligence across all digital channels and devices. Founded in 2008, RevTrax is headquartered in New York City.

RevTrax is an innovative environment where you can participate in the creation of the tools, process and culture to channel your wining spirit and industriousness into success for you and the company.


As a Retail Sales Director you will be successful by delivering revenue against quarterly and annual goals toward new business sales of the RevTrax Solutions and Services within your assigned territory. You will need to bring high energy and enthusiasm along with your knowledge of Retail and digital marketing to create and nurture new relations.

Essential Duties and Responsibilities:

  • Manage forward moving sales cycles and present the value of our solutions to executives
  • Creating growth oriented, reference-able, and satisfied new customers within your assigned client list
  • Accurately forecast and record keep sales activity and revenue achievement in salesforce.com
  • Become well versed in RevTrax solutions, services, and processes for on-line demos of our solutions
  • Be an expert in the Retail industry and share that knowledge with peers, clients, and prospects
  • Representing RevTrax at relevant conferences and tradeshows as required

Position Qualifications:

  • Over 10 experience years with a consistent sales record of driving new business in the SaaS marketing space, with over 5+ years focused on retail.
  • Developed a Rolodex of potential client and partner contacts in multiple Retail and related markets
  • Proven track record of Major Account selling to Senior-Level decision-makers.
  • Driven, a self-starter, who loves a challenge and the opportunity to make a significant impact on our business and the business of our clients
  • Multi-year track record of success in carrying a quota of $1M at a minimum and over-achieving quota (top 10-20% of company) in prior positions
  • Experience managing and closing complex sales-cycles.
  • Strong computer skills, including Salesforce.com, Microsoft Word, PowerPoint and Excel
  • BA/BS degree in Business, Marketing, Advertising or other related field; MBA Preferred
  • Excellent references from both former clients and employers.

RevTrax Partnership and Agency Manager

RevTrax is seeking a Digital rock star who is an entrepreneurially oriented, B-to-B, consultative business development professional. This individual will have a proven history of working with companies within various digital marketing channels, such as Search Engine Marketing, Email, Display Ads, Video Ads, Social Media and others. Familiarity with digital media is critical for this position, as this position will require interfacing with RevTrax partners that span the digital media landscape, from ad-tech companies to advertising agencies.


Essential Duties and Responsibilities:

  • Become well-versed in RevTrax solutions, services, and processes for on-line demos of our solutions.
  • Serve as subject matter expert within the digital ecosystem and RevTrax evangelist.
  • Possess and build a knowledge base of different partner implementations with specific partners.
  • Educate and cultivate relationships with existing and new digital technology partners – Serve as primary contact for RevTrax partners.
  • Educate and cultivate digital agency relationships with our client’s agencies, educate them on best ways to implement RevTrax, and serve as central contact for new business leads from agency contacts.
  • Develop the partner and agency channel to drive greater market awareness and sales leads for RevTrax solution.

Position Qualifications:

  • Over 7 years of experience in the digital marketing, media and technology arena.
  • Agency or ad-tech vendor experience a must – ideally with client services, marketing or business development experience.
  • Extensive knowledge of digital marketing strategies as well as familiarity with companies in the digital marketing landscape.
  • A demonstrated creative and problem-solving ability to listen to client needs and recommend the appropriate solution(s).
  • Driven, a self-starter, who loves a challenge and the opportunity to make a significant impact on our business by opening up partner channels for increased marketing visibility and sales opportunities.
  • Excellent references from both former clients and employers.
  • BA/BS degree. Business, Marketing, Advertising or other related field.

Account Representative

We're looking for a detail oriented, technically savvy, and energetic Account Coordinator who will partner with Account Managers to execute upon live campaigns and manage day-to-day client data within RevTrax internal tools.


Responsibilities

  • Collaborate with Account Managers to receive client requirements and implement client campaigns via RevTrax internal tools.
  • Generate client reporting via RevTrax internal tools.
  • Become an expert on RevTrax systems and services and team functions.
  • Collaborate with Account Managers on the presentation of results to clients.
  • Troubleshoot technical issues for client campaigns.
  • Document all aspects of client campaigns for Account Managers.
  • Help clients improve campaigns to achieve maximum promotional effectiveness.

Desired Skills and Experience

The ideal candidate has a Bachelor's degree from a four-year college or university in business or marketing, and has 0-1 years of digital agency experience in an internship or full-time position.

What We're Looking For

  • Strong interest in online advertising and client service
  • Ability to support multiple individuals in a fast paced environment
  • Computer Skills: Proficient in Microsoft Office, Excel, PowerPoint; design software a plus (Photoshop, Illustrator)
  • Preferred Courses of Study: Marketing, Advertising, Communications
  • Keen problem-solving and troubleshooting abilities
  • Strong verbal/written communication skills and the ability to prioritize tasks
  • Ability to understand creative requirements
  • Strong attention to detail