Consumer-marketing solutions is a fancy term for capabilities or strategies for marketers to engage with consumers. Very often you'll find that within consumer marketing organizations, or frankly any organization that wants to sell a good or service to a consumer or brand that may not sell directly to the consumer but may sell to a retailer like a grocery store chain or a drugstore chain. Those manufacturers, still very much want to influence the consumer to buy their product even though they're buying the product through a different means. So a consumer-marketing solution really is a very big category that includes technology agency services and other forms of capabilities to help big consumer marketing companies engage their consumers as well as their potential customers more effectively.
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