RevTrax’s Insights Solutions help marketers optimize campaign spend through testing and measurement tools that leverage real-time, first-party data.
Core to our solution set is testing using principles of Behavioral Economics - the study of non-monetary psychological, social, cognitive, and emotional factors on purchase decisions.
RevTrax's core incentive technology platform creates an ecosystem where first-party data can be captured in real-time, and equally important, we observe the test participants' behavior silently. This is critical since with other sources of purchase data (such as consumer panels), participants know that they are being observed. This creates risk that their behavior is subsequently altered.
Use our Insights tools to accurately and easily measure the impact of promotional pricing, creative, and media before, during, and after campaigns--all with zero additional personnel or infrastructure costs.
Are you frustrated by any of the following challenges?
We partner with organizations like yours to solve these and a variety of other challenges.
It's hard to measure the ROI of media campaigns
Customer Lifetime Value
It's hard to measure and increase lifetime value
It's hard to know which creative elements impact behavior
It's hard to know where to invest your media dollars
Testing is too hard
You need an easier, quicker platform for testing
RevTrax insights solutions are designed to solve the challenges listed above
The most important part of any vendor/partner relationship is what you get out of it.
RevTrax clients return year after year because of three primary reasons:
Just starting your promotions journey? Want to learn about implementations in your industry? RevTrax can help you design promotions and campaigns that leverage valuable first-party data to create positive, lasting business outcomes.
Read on to see potential uses and how other organizations are working with RevTrax.
The right digital coupons can provide you with a deep well of first-party data that you can’t get anywhere else. They can tie a specific consumer to the online engagement that activated their purchase intent and resulted in an actual purchase, closing the online-to-offline path-to-purchase loop and giving insight into how other consumers could be activated in a similar way.
Noosa is leading the yoghurt craze and pushing Greek yoghurt out of the way. Having become well established in the breakfast and dessert market, Noosa looked for additional opportunities to grow their consumer base. Luckily, they’d previously built a following of devoted yoghurt lovers. Could they leverage their current fans to gain incremental awareness and trial of their product? What would a campaign like that look like?
We approach every relationship as a partnership. Your business goals are our goals, and we diligently work with you to achieve them.