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Media Coverage


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Nielsen Teams With RevTrax To Offer Personalized Coupons

October 2016

Nielsen is partnering with RevTrax, the digital coupon company, to enhance Nielsen Marketing Cloud, which can now aid clients in creating offers that can generate sales.

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Kimberly-Clark gets first taste of RevTrax deal

October 2016

Nielsen has partnered with digital coupon specialist RevTrax to bolster Nielsen Marketing Cloud, which can now help clients create offers that should, in theory, generate more sales.

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Sargento, Walmart Make Sandwiches

October 2016

Digital campaign targets cheese shoppers who plan their trips before visiting the store. Sargento Foods partnered with Walmart in May for a digital campaign extrolling the benefits of natural cheese. Unlike many summer campaigns that focus on grilling, this one targeted sandwiches.

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The Little Trick That Makes Coupons More "Shareable"

September 2016

When is a $1.50 coupon better than a $3.00 coupon? You’ve likely come across “shareable” coupons online. They have a base value when you print them, but if you agree to share them with friends or on social media, they’re worth more. But how much more? How much will it take, for you to tell everyone you know that you “like” that coupon for Preparation H? Okay, so maybe your affinity for some coupons is best kept to yourself. But overall, a new analysis says when it comes to incentivizing you to share a coupon – it may not take much.

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Applegate Improves Marketing Campaign By Building Relationships

August 2016

From the very beginning, Applegate (www.applegate.com) has always been about relationships.It started with Founder StephenMcDonnell, who had developed a conflicted relationship with meat. He first posed the question,‘What if you weren’t afraid to read the ingredients on a hot dog package?’ Fast-forward to today, and the company’s growth is built on relationships with consumers – people who have believed in Applegate for nearly 30 years and continue to feel good about serving Applegate products to their families.

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What is the Future for Digital Coupons?

May 2016

Having attended (and Co-Chaired twice) the annual Association of Coupon Professionals (ACP) conference for nearly fourteen years, I have seen many changes in the coupon industry and have seen my fair share of start-ups attend the ACP conference and then fade away.

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