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Press Releases


Machine-Learning Powered Marketing Personalization Innovation Unveiled By Nielsen Marketing Cloud in Collaboration with RevTrax®

NEW YORK, October 18, 2016

Nielsen today announced that brands can leverage an advanced marketing optimization solution, made available by Nielsen Marketing Cloud and RevTrax SmartOffers®, that continuously updates offer creative based on real-time changes in consumer behavior. Kimberly-Clark is leveraging this new application within the Nielsen Marketing Cloud to more efficiently test their incentive ideas and to increase their return on investment for digital promotions. The application introduces the power of machine learning to offer promotions to provide more relevant customer experiences and better marketing performance.

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Social Promotion Effectiveness Made Simple: Measure Their Real Market Impact

NEW YORK, October 18, 2016

Nielsen today announced that brands can leverage an advanced marketing optimization solution, made available by Nielsen Marketing Cloud and RevTrax SmartOffers®, that continuously updates offer creative based on real-time changes in consumer behavior. Kimberly-Clark is leveraging this new application within the Nielsen Marketing Cloud to more efficiently test their incentive ideas and to increase their return on investment for digital promotions. The application introduces the power of machine learning to offer promotions to provide more relevant customer experiences and better marketing performance.

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RevTrax®Adds Jim Tobolski, EVP, Sales & Customer Success to Executive Leadership Team

RevTrax®Adds Jim Tobolski, EVP, Sales & Customer Success to Executive Leadership Team

NEW YORK, March 15, 2016

RevTrax®, a marketing technology and data analytics company that optimizes marketing investments across online and offline channels, today announced that Jim Tobolski is joining the RevTrax executive team as EVP, Sales & Customer Success after an 8-year tenure at Experian Marketing Services. Jim brings a wealth of expertise in new business development, sales force development, client retention and leadership coaching.

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RevTrax®Adds Jim Tobolski, EVP, Sales & Customer Success to Executive Leadership Team

RevTrax®Adds Jim Tobolski, EVP, Sales & Customer Success to Executive Leadership Team

NEW YORK, March 15, 2016

RevTrax®, a marketing technology and data analytics company that optimizes marketing investments across online and offline channels, today announced that Jim Tobolski is joining the RevTrax executive team as EVP, Sales & Customer Success after an 8-year tenure at Experian Marketing Services. Jim brings a wealth of expertise in new business development, sales force development, client retention and leadership coaching.

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RevTrax® Becomes Oracle PartnerNetwork Silver Level Partner

NEW YORK, January 7, 2016

RevTrax® http://www.revtrax.com/), a digital promotion intelligence platform, today announced that it has become a Silver Partner in Oracle PartnerNetwork (OPN) program. By attaining Silver level membership, RevTrax will benefit from the ability to create technology solutions for CPG and retail clients to leverage path to purchase and offline consumer data to create targeted digital marketing opportunities across Oracle Marketing Cloud. This increased level of personalization will give clients the capability to leverage their in-store promotion data to create advertising with increased consumer relevance and track the resulting in-store sales.

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RevTrax® Expands Patent Portfolio with Tracking & Security Technology to Prevent Unintended Viral Couponing

NEW YORK, October 6, 2015

RevTrax® today announced the extension of its digital patent portfolio with a technology that limits access, printing and use of digital promotions or coupons. It includes offers distributed to anonymous consumers without requiring them to download any software or executable file or provide any personal information. The proprietary technology works seamlessly with RevTrax’s SmartOffer® and AutoOptimizer® solutions to target and optimize offers based on predefined rules including previous coupon engagements, geographic information, paid or owned media conditions, past transaction data, CRM criteria to ensure that promotions are used by their target audience.

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RevTrax® Named One of the Best Places to Work in New York City

NEW YORK, September 18, 2015

RevTrax®, an enterprise promotions platform company that provides promotion intelligence across all online channels and devices, has been named one of the 'Best Places to Work' in New York City by Crain's New York Business. An alphabetical listing of the 100 companies named as Best Places to Work in New York City, appeared on Crain's New York Business' website, crainsnewyork.com, on September 18th.

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RevTrax® Named One of the Best Places to Work in New York City

NEW YORK, September 18, 2015

RevTrax®, an enterprise promotions platform company that provides promotion intelligence across all online channels and devices, has been named one of the 'Best Places to Work' in New York City by Crain's New York Business. An alphabetical listing of the 100 companies named as Best Places to Work in New York City, appeared on Crain's New York Business' website, crainsnewyork.com, on September 18th.

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RevTrax® Expands Patent Portfolio with Tracking & Security Technology to Prevent Unintended Viral Couponing

NEW YORK, September 18, 2015

RevTrax® today announced the extension of its digital patent portfolio with a patent for technology that further enhances the security and tracking capabilities for customer digital promotions.

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More Than a Free Sample: New RevTrax® Solution Transforms Sampling Events into Launchpads for CRM and Retargeting Efforts

NEW YORK,July 14, 2015

RevTrax® today announced the launch of Sampling Insights™, a digital engagement solution that turns anonymous samplers into known consumers. The new RevTrax Sampling Insights solution turns an in-store, offline transaction into a digital one, in order to maximize trial response and develop long-term customer relationships.

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RevTrax® Expands Analytics and Insights Capabilities to Meet Market Demand for Digital Promotion Intelligence Top digital promotions and analytics provider enhances performance measurement offering

NEW YORK, April 7, 2015

RevTrax® today announced the introduction of RevTrax Advisors™, a unique suite of offerings designed to evaluate and optimize the digital marketing mix. In response to market demand for established performance measurement, RevTrax will provide in-depth assessment, benchmarking, and strategy and analytics services for the promotions space.

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RevTrax® Expands Patent Portfolio to Meet Demands of Increasingly Mobile Retail Technologies

NEW YORK, March 17, 2015

RevTrax® today announced the extension of its digital patent portfolio to include a cross-device validation system for scannable, single-use promotion codes. The patented technology allows for a seamless redemption process through retailers’ existing technology, including increasingly popular mobile redemptions.

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Dailybreak Media and RevTrax® Optimize Path to Purchase for CPG Brands and Retailers

Digital promotions measurement platform and gamification combine to drive high conversion rates and generate in-store traffic

BOSTON, September 23, 2014

Dailybreak Media, the social engagement platform designed to drive brand participation and consumer action at scale, announced today its partnership with RevTrax, a digital promotions platform that drives, measures and improves in-store sales through digital coupons. Together, Dailybreak and RevTrax are enabling major CPG brands and retailers to boost engagement with consumers and optimize the path to purchase via gamification and coupon promotions that drive in-store traffic.

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Staples Canada Turns to Kenshoo and RevTrax® to Optimize Omnichannel Campaigns

Tracking the impact of paid search on offline conversions enables keyword-level optimization and boosts incremental ROI 200%

San Francisco (August 19, 2014)

Kenshoo (www.Kenshoo.com), the global leader in predictive media optimization technology, and RevTrax® (www.revtrax.com), a promotions platform that drives and measures in-store sales through digital coupons, today announced the results of a partnership uniting offline conversions and paid search performance for omnichannel optimization on behalf of Staples Canada (www.staples.ca).

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RevTrax® Adds to Executive Management Team

Seasoned digital marketing executives will lead product management and CPG sales

NEW YORK, May 22, 2014

RevTrax®, an enterprise promotions platform that drives and measures in-store sales through digital coupons, today announced two executive hires. Mike Biafore, most recently with Coupons.com, and Mel Liebergall, a 15-year News America Marketing executive, join RevTrax as VP of product management and VP of CPG and shopper marketing, respectively. They bring to RevTrax a wealth of expertise in couponing, shopper marketing, digital marketing and retail activation.

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