RevTrax® Privacy FAQ
Consumer privacy is a top priority. That's why we designed the RevTrax® platform.
RevTrax provides advertisers with anti-fraud and other security measures and analytics for promotions. The advertiser,
not RevTrax, is responsible for the distribution, content and other terms of the promotions.
We have answered a few of the most frequently asked questions concerning privacy in plain English.
Do I need to provide any personally identifiable information to RevTrax in order to receive a RevTrax enabled coupon?
We will not ask for your personally identifiable information in order for you to obtain or print any coupon unless required to do so by an advertiser or if you request a coupon to be sent to your email or mobile phone. You may also be asked for additional information, such as your friends’ email addresses or mobile numbers, if you opt to participate in a social sharing coupon promotion.
If I print a RevTrax coupon, does RevTrax know who I am?
No. RevTrax does not know who you are unless (i) you tell us, or (ii) a merchant shared your personally identifiable information (such as your name or email address) with RevTrax.
If I print a RevTrax coupon, does the advertiser know who I am?
The advertiser only knows who you are if you concurrently opt in by providing personally identifiable information in order to receive a promotion or previously opted in to an email list, loyalty club, or other program run by an advertiser or one of its third party vendors and provided them with your personally identifiable information.
Does RevTrax sell personally identifiable data?
RevTrax does not sell personally identifiable data. We do publish trend information (e.g. consumers are more likely to print coupons for shoes than for socks) but this is based on aggregated, non-identifiable data.
Does RevTrax track my browsing history?
No, RevTrax only knows associated method (such as the specific search term, ad, website and URL) that sent traffic to the coupon and if you go to the coupon more than once. For example, if you click on an ad on Google's website, we would know that Google drove someone to the coupon and any other information contained in that URL.
Our Commitment to Privacy
The terms “we,” “our,” “us,” and “RevTrax” refer to OnCard Marketing, Inc. d/b/a RevTrax, the entity that runs and maintains the Public Site.
The terms “user,” “you,” “your” refer to any individual who uses the Public Site.
The term “Content” refers to any text, graphics, logos, button icons, images,
audio or video content, digital or printable downloads, and other materials that may appear on or
may be produced by the Public Site.
The term "Advertisers" refers, collectively, to merchants, manufacturers and their agents.
The terms "promotion" and "promotions" refer, collectively, to Advertiser product
and service offers, including, but not limited to, coupons, virtual gift cards,
virtual loyalty cards and other promotions.
The term “personally identifiable information” refers to information that can be used to uniquely identify, contact or locate a single person (such as name, home address, phone number, email address, social security number or credit card number). IP address is not personally identifiable information.
1. Collection and Use of Your Information
We use the information that we collect to operate, maintain and provide to you all of the promotions
and offerings found on the Public Site and for administrative purposes (such as for customer service
A. Information We Collect Passively
You can browse certain portions of the Public Site without revealing any personally identifiable
information about yourself. We automatically gather general statistical information about the Public
Site and its visitors, such as IP addresses, browser type, pages viewed, number of visitors, search terms
used in finding the Public Site, but in doing so we do not obtain any personally identifiable information
about you. Automatically collected data includes: promotion views and prints, the website that referred
you to us and any other information passed in the URL, the web pages you viewed on the Public Site,
and the dates and times that you visited the Public Site. We use the information to statistically analyze
Public Site usage, to improve our Content and layout and other similar internal purposes. In addition,
IP address may be used to differentiate which promotions are available to you by geographic location.
We also use general geographic location information for other anti-fraud purposes and to analyze
coupon data by geographic region. We provide information on views, prints, referring domains and
other associated data to the applicable Advertiser and, if requested by the Advertiser or required to run
a promotion (as in the case of social, mobile or email promotions), to certain third party vendors and
agents. We may provide aggregate, non-identifiable statistical information to third parties and use it to
publish market studies.
In addition, we may use (a) IP addresses, (B) cookies, flash cookies (aka Flash Local Shared
Objects), (c) Java applets, (d) referral headers or (e) pixels, and in each case other similar data and
methods (together the “Security Methods”) (i) to prevent fraudulent use of the Public Site, for example,
to prevent consumers from taking advantage of a promotion more than once; or (ii) to determine how
many unique individuals interact with a particular promotion, the type of interaction (e.g. view and/or
print) and other promotion statistics and analytics. “Cookies” and “Flash Cookies” are small pieces of
information that are stored on your computer’s hard drive. Our Security Methods enable us to facilitate
access to different aspects of the Public Site. For example, by showing when and how you and others
visit the Public Site, it helps us to see which pages of the Public Site are popular and which are not. Most
web browsers automatically accept our Security Methods, but you can disable these functions. Please
be aware that disabling these functions may impact your use and enjoyment of the Public Site.
B. Information You Provide to Us
When you participate in a promotion through the Public Site, we may ask you to provide
personally identifiable information or other information that could later be used to identify you. This
information is only requested if (a) our Advertisers require us to request such information, (b) you
request a promotion which requires you to enter a mobile phone number or email address, or (c) you
opt to participate in a social sharing promotion. This information is used solely to (a) enable you to
obtain the promotion you requested; (b) to assist us in providing our services to Advertisers and (c) in
the case of social sharing promotions, to (i) send the promotion to the third parties you enter in the
promotion, and (ii) enable you to receive a higher level promotion. We may collect any information,
whether or not personally identifiable, which you choose to provide, including without limitation your
(1) e-mail address or (2) name and (3) other personal information required to provide you with the
promotion or other information or services that you request, subject to applicable law and the terms of
C. Information Provided to Us by Third Parties
through the use of the Public Site. If you disclose your information to a third party or third party website
or if a third party website collects your information, different rules may apply to their use and disclosure
of such information. We may obtain your personally identifiable information through such third parties
if they are an Advertiser, vendor of an Advertiser or vendor of RevTrax. We do not provide personally
identifiable information received from a third party to anyone other than the party from whom it was
received and their authorized affiliates, vendors, clients or agents.
D. Information Provided by Advertiser or its vendor to Generate Promotions
Information may be collected by Advertisers, via the Advertiser's website, Advertiser’s vendors
or otherwise, and provided to us. We store and use this information for the purpose of generating,
securing, tracking and analyzing the usage of promotions. The information may include, but is not
limited to, the search terms used to find the promotion, IP address, name and/or email address. In some
cases the promotion may be displayed on the Public Site or another website owned by RevTrax and used
for this purpose.
E. Information Provided by Advertiser or its vendor to Monitor Promotion Redemption
Advertisers may also provide us with information gathered when a promotion is redeemed as part of a
sales transaction. This information may include, but is not limited to, the location, business name, date,
and/or time the promotion was redeemed, in addition to other transaction details. We may combine
this information with information previously provided by the Advertiser and/or its vendors, to analyze
and summarize the information, as well as provide one or more reports to the Advertiser and/or its
authorized vendors on the effectiveness of its promotions.
F. Information Provided by Other Third Parties
We may also receive information from third-party vendors working with us and our Advertisers
to distribute their promotion offers, including online rewards programs or other types of incentive
programs. This information may include, but not be limited to, registration and/or other membership
information linking you with a particular program, membership or certain personally identifiable
information. We may combine this information with the information provided by Advertisers, including
but not limited to link a particular promotion with an individual participating in a particular third-party
G. Our Use of Information Provided by Third Parties
REVTRAX COLLECTS PERSONAL INFORMATION FROM INDIVIDUALS (A) DIRECTLY ONLY IF
THEY PROVIDE SUCH INFORMATION TO US AND (B) IN CONJUNCTION WITH THEIR USAGE OF THE
PUBLIC SITE. REVTRAX'S USE OF ANY PERSONAL INFORMATION PROVIDED BY ADVERTISERS OR
OTHER THIRD PARTIES IS SOLELY LIMITED TO PROVIDING THESE PARTIES WITH SERVICES RELATING
TO PROMOTION PROGRAMS, INCLUDING GENERATING, TRACKING AND ANALYZING THE USE OF THE
PROMOTIONS. REVTRAX DOES NOT SHARE ANY PERSONALLY IDENTIFIABLE INFORMATION PROVIDED
BY A PARTICULAR ADVERTISER WITH ANY OTHER ADVERTISER, UNLESS BOTH ADVERTISERS ARE UNDER
H. How We Disclose Information
2. Our Commitment to Data Security
A. Protecting Your Information
We use reasonable physical, managerial and technical safeguards to preserve the integrity and
security of your personal information. WE CANNOT AND DO NOT, HOWEVER, ENSURE, WARRANT OR
GUARANTEE THE SECURITY OF ANY INFORMATION YOU TRANSMIT TO US, AND YOU DO SO AT YOUR
OWN RISK. Once we receive your transmission of information, we make reasonable efforts to ensure the
security of our systems. However, please note that this is not a guarantee that such information may not
be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical or managerial
No data transmission over the Internet or any wireless network can be guaranteed to be perfectly secure. As a result, while we try to protect your personal information, we cannot ensure or guarantee the security of any information you transmit to us, and you do so at your own risk.
B. In the Event of a Security Breach of Your Personal Information
If we determine that your personal information has been disclosed due to a security breach of our systems, we will work with our Advertisers and vendors to notify you in accordance with applicable state and federal laws, so long as the notification would not interfere with a criminal investigation.
3. Children's Privacy
Protecting the privacy of young children is especially important to us. As such, we do not knowingly collect or maintain information from persons under 13 years of age. If we learn that personally identifiable information of persons under 13 years of age has been collected on the Public Site, we will take the necessary steps to delete the information. If you are under 13 years of age, then please do not use or access the Sites at any time or in any manner.
4. Special Note to International Users
5. In the Event of Merger or Sale
In the event that we are acquired by or merged with a third-party entity, we reserve the right, in any of these circumstances, to transfer or assign the information we have collected from you as part of such merger, acquisition, sale or other change of control.
7. Contact Us
276 Fifth Avenue
New York, NY 10001
Attn: Privacy Officer
Last Modified: 1/6/13back to top