Do I need to provide any personally identifiable information to RevTrax in order to receive a RevTrax enabled coupon?
We will not ask for your personally identifiable information in order for you to obtain or print any coupon unless required to do so by an advertiser or if you request a coupon to be sent to your email or mobile phone. You may also be asked for additional information, such as your friends’ email addresses or mobile numbers, if you opt to participate in a social sharing coupon promotion.
If I print a RevTrax coupon, does RevTrax know who I am?
No. RevTrax does not know who you are unless (i) you tell us, or (ii) a merchant shared your personally identifiable information (such as your name or email address) with RevTrax.
If I print a RevTrax coupon, does the advertiser know who I am?
The advertiser only knows who you are if you concurrently opt in by providing personally identifiable information in order to receive a promotion or previously opted in to an email list, loyalty club, or other program run by an advertiser or one of its third party vendors and provided them with your personally identifiable information.
Does RevTrax sell personally identifiable data?
RevTrax does not sell personally identifiable data. We do publish trend information (e.g. consumers are more likely to print coupons for shoes than for socks) but this is based on aggregated, non-identifiable data.
Does RevTrax track my browsing history?
No, RevTrax only knows associated method (such as the specific search term, ad, website and URL) that sent traffic to the coupon and if you go to the coupon more than once. For example, if you click on an ad on Google's website, we would know that Google drove someone to the coupon and any other information contained in that URL.
Our Commitment to Privacy
The terms “we,” “our,” “us,” and “RevTrax” refer to OnCard Marketing, Inc. d/b/a RevTrax, the entity that runs and maintains the Public Site.
The terms “user,” “you,” “your” refer to any individual who uses the Public Site.
The term “Content” refers to any text, graphics, logos, button icons, images, audio or video content, digital or printable downloads, and other materials that may appear on or may be produced by the Public Site.
The term "Advertisers" refers, collectively, to merchants, manufacturers and their agents.
The terms "promotion" and "promotions" refer, collectively, to Advertiser product and service offers, including, but not limited to, coupons, virtual gift cards, virtual loyalty cards and other promotions.
The term “personally identifiable information” refers to information that can be used to uniquely identify, contact or locate a single person (such as name, home address, phone number, email address, social security number or credit card number). IP address is not personally identifiable information.
1. Collection and Use of Your Information
We use the information that we collect to operate, maintain and provide to you all of the promotions and offerings found on the Public Site and for administrative purposes (such as for customer service purposes).
A. Information We Collect Passively
You can browse certain portions of the Public Site without revealing any personally identifiable information about yourself. We automatically gather general statistical information about the Public Site and its visitors, such as IP addresses, browser type, pages viewed, number of visitors, search terms used in finding the Public Site, but in doing so we do not obtain any personally identifiable information about you. Automatically collected data includes: promotion views and prints, the website that referred you to us and any other information passed in the URL, the web pages you viewed on the Public Site, and the dates and times that you visited the Public Site. We use the information to statistically analyze Public Site usage, to improve our Content and layout and other similar internal purposes. In addition, IP address may be used to differentiate which promotions are available to you by geographic location. We also use general geographic location information for other anti-fraud purposes and to analyze coupon data by geographic region. We provide information on views, prints, referring domains and other associated data to the applicable Advertiser and, if requested by the Advertiser or required to run a promotion (as in the case of social, mobile or email promotions), to certain third party vendors and agents. We may provide aggregate, non-identifiable statistical information to third parties and use it to publish market studies. In addition, we may use (a) IP addresses, (B) cookies, flash cookies (aka Flash Local Shared Objects), (c) Java applets, (d) referral headers or (e) pixels, and in each case other similar data and methods (together the “Security Methods”) (i) to prevent fraudulent use of the Public Site, for example, to prevent consumers from taking advantage of a promotion more than once; or (ii) to determine how many unique individuals interact with a particular promotion, the type of interaction (e.g. view and/or print) and other promotion statistics and analytics. “Cookies” and “Flash Cookies” are small pieces of information that are stored on your computer’s hard drive. Our Security Methods enable us to facilitate access to different aspects of the Public Site. For example, by showing when and how you and others visit the Public Site, it helps us to see which pages of the Public Site are popular and which are not. Most web browsers automatically accept our Security Methods, but you can disable our cookies using standard methods for your browser. Please be aware that disabling these functions may impact your use and enjoyment of the Public Site, including but not limited to preventing you from viewing and/or printing a promotion.
B. Information You Provide to Us
C. Information Provided to Us by Third Parties
D. Information Provided by Advertiser or its vendor to Generate Promotions
Information may be collected by Advertisers, via the Advertiser's website, Advertiser’s vendors or otherwise, and provided to us. We store and use this information for the purpose of generating, securing, tracking and analyzing the usage of promotions. The information may include, but is not limited to, the search terms used to find the promotion, IP address, mobile number, name and/or email address. In some cases the promotion may be displayed on the Public Site or another website owned by RevTrax and used for this purpose.
E. Information Provided by Advertiser or its vendor to Monitor Promotion Redemption
Advertisers may also provide us with information gathered when a promotion is redeemed as part of a sales transaction. This information may include, but is not limited to, the location, business name, date, and/or time the promotion was redeemed, in addition to other transaction details. We may combine this information with information previously provided by the Advertiser and/or its vendors, to analyze and summarize the information, as well as provide one or more reports to the Advertiser and/or its authorized vendors on the effectiveness of its promotions.
F. Information Provided by Other Third Parties
We may also receive information from third-party vendors working with us and our Advertisers to distribute their promotion offers, including online rewards programs or other types of incentive programs. This information may include, but not be limited to, registration and/or other membership information linking you with a particular program, membership or certain personally identifiable information. We may combine this information with the information provided by Advertisers, including but not limited to link a particular promotion with an individual participating in a particular third-party vendor program.
G. Our Use of Information Provided by Third Parties
H. How We Disclose Information
2. Our Commitment to Data Security
A. Protecting Your Information
We use reasonable physical, managerial and technical safeguards to preserve the integrity and security of your personal information. WE CANNOT AND DO NOT, HOWEVER, ENSURE, WARRANT OR GUARANTEE THE SECURITY OF ANY INFORMATION YOU TRANSMIT TO US, AND YOU DO SO AT YOUR OWN RISK. Once we receive your transmission of information, we make reasonable efforts to ensure the security of our systems. However, please note that this is not a guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical or managerial safeguards.
No data transmission over the Internet or any wireless network can be guaranteed to be perfectly secure. As a result, while we try to protect your personal information, we cannot ensure or guarantee the security of any information you transmit to us, and you do so at your own risk.
B. In the Event of a Security Breach of Your Personal Information
If we determine that your personal information has been disclosed due to a security breach of our systems, we will work with our Advertisers and vendors to notify you in accordance with applicable state and federal laws, so long as the notification would not interfere with a criminal investigation.
3. Children's Privacy
Protecting the privacy of young children is especially important to us. As such, we do not knowingly collect or maintain information from persons under 13 years of age. If we learn that personally identifiable information of persons under 13 years of age has been collected on the Public Site, we will take the necessary steps to delete the information. If you are under 13 years of age, then please do not use or access the Sites at any time or in any manner.
4. California Online Privacy Protection Act (“CalOPPA”)
The RevTrax Sites do not currently actively respond to "Do Not Track" browser signals or mechanisms.
5. Special Note to International Users
6. In the Event of Merger or Sale
In the event that we are acquired by or merged with a third-party entity, we reserve the right, in any of these circumstances, to transfer or assign the information we have collected from you as part of such merger, acquisition, sale or other change of control.
7. Contact Us
276 Fifth Avenue, Suite 608
New York, NY 10001
Attn: Privacy Officer
Last Modified: 03/03/14
The term 'RevTrax' or 'us' or 'we' refers to the owner of the website whose registered office is 276 Fifth Avenue, Suite 608, NY, NY 10001. The term 'you' and 'your' refers to the user or viewer of our website and/or promotions.
The use of this website and/or promotions is subject to the following Terms and Conditions of use:
276 Fifth Avenue, Suite 608
New York, NY 10001
Attn: Privacy Officer
Last Modified: 3/6/13