Marketers are working to better understanding their omni-channel customer, while simultaneously focusing on driving revenue and collecting data. To be successful, they need strategic partners and technologies that can seamlessly execute digital promotions across various marketing channels and devices while ensuring security, revenue attribution and a consistent customer experience.
Who We Are
RevTrax is an enterprise promotion platform used by leading brands and retailers to drive and measure in-store sales. RevTrax provides secure and scalable business solutions for online-to-offline revenue attribution, campaign management and promotion intelligence.
How It Works
RevTrax serves promotions across all your digital partners and channels (email, search, social, display, mobile, affiliate, etc.). Our technology provides online-to-offline revenue attribution and actionable promotion analytics.
RevTrax caters to multiple industries in need of a scalable and flexible technology platform to serve promotions, mitigate fraud and precisely measure effectiveness of coupons, virtual gift cards and other promotional vehicles.
What's Your Industry?
Retailers have diverse needs when it comes to coupons and other promotions. In the evolving world of omni-channel commerce and "showrooming," retailers need to engage with every consumer across multiple devices and channels. With our SmartLinks® device detection technology, RevTrax ensures that consumers can seamlessly engage with your promotions across PC, mobile and tablet devices.
From basic security features to advanced geo-fencing of location based offers, RevTrax keeps your promotions safe so that only the right consumers can obtain your promotions, mitigating the risk of fraud or abuse.
Did you ever want to understand how individual paid search keywords impact offline transaction size and time to purchase? Our advanced analytics technology empowers clients to understand how digital executions drive in-store revenue at a very granular level. RevTrax retail clients are optimizing online campaigns around offline data with a massive impact on ROI.
If you are a CPG promotional marketer who craves data, analytics, and leading security, you're in good hands with RevTrax. CPG companies are migrating marketing dollars online with a focus on executing cross-channel campaigns both on a national level and with key retail customers in specific geographies.
RevTrax technology utilizes an innovative process to measure each online click to a coupon redemption at all your retail customers via the GS1 DataBar. By combining online analytics with offline redemption data across retail clients, CPG marketers are unlocking insights across owned and paid media channels that have a tremendous impact on ROI.
Multi-channel retailers and pure e-commerce retailers have similar challenges as their offline counterparts when it comes to promotional marketing for e-commerce. Retailers want to extend exclusive offers to customers and partners across various digital touch points, but online coupon codes are often pirated and distributed virally across the web. With PromoVault®, retailers can deliver targeted, high-value e-commerce offers that are secured and controlled across all online channels and devices.
E-commerce marketers need a way to ensure one-time use of these valuable discounts and an easier way to execute online coupon campaigns, whether through email or through various channels at once. RevTrax provides solutions for e-commerce marketers who need an easy and scalable solution for ensuring security and control of promotions that drive online sales.
As dining and hospitality marketers move from a historical focus on print to leveraging social, email and various digital channels to reach consumers, coordination of promotions within a highly franchised organization can be challenging at both a national and field level. Digital promotions inherently present significant challenges to marketers given the difficulty in controlling offers by channel and geographic region. Many restaurant marketers have shied away from digital coupons due to their inability to control distribution.
By working with RevTrax, dining and hospitality marketers can mitigate financial liability by controlling their promotions across digital channels and physical geographies. For those marketers looking to test and learn or those who are ready to scale their digital efforts that drive offline sales, RevTrax provides solutions to securely execute and measure omni-channel digital promotion campaigns, while ensuring promotions are contained within designated markets, channels and customer segments.