Peter is Founder, CEO and Chairman of the Board of MediaTrust. MediaTrust is a digital performance marketing company that offers the Advaliant performance marketing platform. MediaTrust combines innovative, online media and performance advertising technology with human service and expertise. Prior to MediaTrust, Mr. Bordes spent much of his career in banking and venture capital and was a founder of Mason Cabot investment bank, which specialized in early stage media and technology financing. Mr. Bordes was also a founder and chairman of the board of Empire Media, Inc., a publishing, marketing, and technology enterprise based in New York. Empire Media incubated and founded Find.com - the first "True Business Search" engine, and Advaliant, an online performance marketing advertising network. He is also a Founding Charter Member of the PMA Performance Marketing Alliance Association and is the head of the PMA membership committee. Currently, Mr. Bordes is an investor, serves on the Boards of, or is an advisor to a number of traditional, new media, and technology companies, such as Widemile, a multivariant optimization technology platform, Northstar Software, an enterprise asset management software solution; and jiwire, an online hotspot directory & wifi ad network. Mr. Bordes is also an owner and chairman of the board of Roomlinx Inc. (RMLX: OTCBB) A Wi-Fi high-speed wireless, broadband, VOIP and IP based systems provider for the hospitality industry. He is also on the board of Greater Media Inc. a privately owned radio and newspaper company.