RevTrax® Technology
RevTrax serves promotions across all your digital partners and channels (email, search, social, display, mobile, affiliate, etc.).
Clients simply plug a RevTrax URL into any digital marketing campaign/channel. We'll manage security, measure detailed analytics and provide near real-time reporting for instant intelligence to improve and optimize digital campaigns.
None of our solutions require our clients to do any implementation work or change a thing at point of sale, so getting started couldn't be easier.
Security
If you have ever suffered from coupons "going viral" in an uncontrolled fashion and exhausting promotional budgets, then you've come to the right place. RevTrax has built a variety of proprietary features to limit digital promotions to intended recipients, channels and geographies.
PromoVault™
Now you can securely deliver targeted, high-value e-commerce offers without worrying that they're spreading across the Internet. RevTrax can create and serve dynamic promo codes online, then instantly validate the offer at the point-of-sale.
RevTrax Security Suite
Choose from a variety of leading security features to ensure that only the right consumers coming from the desired channel and geography can access your promotions.
Smart Coupon Templates
Mitigate fraud risk with intelligent coupon templates that incorporate a variety of unique elements,personalization and validation features.
VerifyMyCoupon®
This proprietary validation service can verify the authenticity of any coupons via an internet connection or smartphone.
Use Any Device: PC, Mobile, Tablet
RevTrax ensures that marketers have an easy and seamless promotional execution on any device for printable, mobile, and tablet engagement. Your customers float easily between marketing channels and devices - so should your promotions.
SmartLinks®
RevTrax device detection identifies the device that a consumer is using and optimizes the experience and security rules to fit the device.
Full Customization
The consumer experience across devices is fully customizable to support the process,look and feel that your cashiers and customers are used to experiencing.
Save for Later
RevTrax makes it easy for consumers to bookmark, email or SMS an offer to themselves to ensure that the offer can easily be retrieved later.
Data & Analytics
Ever wonder which digital marketing channels and individual ads are likely to drive greater revenue? Attribution is a big topic in online marketing. RevTrax provides granular analytics on cross-channel performance of campaigns so you know which promotional dollars are driving sales and which are not.
View Data & Analytics Features
Dynamic Barcodes
RevTrax can generate dynamic barcodes in any symbology to ensure scannability. RevTrax works in conjunction with any retailer's proprietary single-use barcode systems. For CPG coupons, RevTrax can generate unique digits in the GS1 DataBar for advanced tracking.
Flexible Links
Simply pass any information you'd like to track on a URL and RevTrax can associate with every promotion viewed, printed and redeemed.
Multi-Click Attribution
Consumers engage with multiple touch points before converting to a sale. Last click attribution often doesn't tell the whole digital media story. With multi-click attribution, clients can understand how a consumer engages across various channels and touch points to ultimately convert.
Redemption Feed Integration
RevTrax can receive data from any CPG clearing house or direct from any retailer to match online data against redemption data to unlock insights.
Third Party Data Feed Integration
RevTrax can push online and offline data client and third parties, such as email service providers, bid management platforms and any other vendors with which a client works.
Social Sharing: OpenShare™
RevTrax OpenShare™ introduces channel-agnostic technology into the coupon sharing process, allowing consumers to get social credit when friends print or redeem coupons shared via email, Facebook, Twitter, mobile or any web property.
RevTrax gives marketers precise insight into the offline revenue impact of first degree, second degree and multiple degree connections across a consumer’s social graph, allowing for midstream optimization to improve overall campaign results.
Security and analytics rules are configured and managed by RevTrax instead of a cumbersome sharing widget, allowing consumers to simply share any link from the browser or email, which is aligned with natural sharing behavior.
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